Slam Wins Awesome Airdrie $1,000!


SLAM wins $1000 in Awesome Airdrie Pitch

Members of SLAM flank SLAM leader Jay Stoudt (holding $1000 cash) and Dr. Terry Rock (third from right)

The first Awesome Airdrie Pitch Party lived up to its name.  More than 60 people came to TAJ Restaurant December 14 to cheer on the four finalists in their bid to win $1000 cash to support their awesome idea.

SLAM (Support Local Airdrie Musicians) sold the judges on the innovative concept of their organization, their well thought out list of objectives and how the $1000 would jumpstart their action plan.

Jay Stoudt presenter for SLAM and one of the founding members said he was up all night after the pitch party, he was “so stoked”.

“We thought all the pitches were awesome and we were so surprised to win,” Stoudt said. “This gives us a really good kick start to getting our initiatives into gear which includes getting our society papers registered, booking the Bert Church Theatre for an open mic night in March and creating promotional materials to reach out to all the local basement and garage solo musicians and bands to get them involved.”

The judges, who were Winning Edge finalists, faced four awesome ideas and collectively agreed that each one deserved to come to life. Guest judge Dr. Terry Rock, CEO of Calgary Art Development, who had donated the $1000 from his speaking fee in October at the Winning Edge Awards, made the announcement after the judges deliberated for twenty minutes.

“There was palpable enthusiasm from all of the presenters last night!” Dr. Rock said, “The judges thought that all four ideas had merit and hope that they find a way to happen in Airdrie. We settled on SLAM in Airdrie primarily because we thought that the injection of $1000 would make the biggest difference to their plans, and would create long lasting ripples into the community. Music is an integral part of all of our lives, and music created from people who live around resonates strongest. Good fortune to all involved!”

The presenters for the other awesome ideas, a public art project of street of banners, a festival of trees and a celebration of culture and heritage, were encouraged to enter the next round in the new year, tentatively set for March 14.

“We hope to get this rolling quarterly in 2012 and then grow to a monthly pitch session down the road,” says Creative Airdrie Executive Director Linda Bruce, who sat on the Awesome Airdrie organizing committee.

“One of the most awesome things to come out of the evening was that before it was over we had four trustees signed up to continue Awesome Airdrie,” says Leona Esau, Awesome Airdrie committee member. Moving forward it is the trustees who contribute $100 each and act as the judges for each pitch party. Gary Locke, Keith Wilkinson, Sandi Christensen and Pat Cashion all stepped forward.

“ Doing business for 12 years in Airdrie has been awesome , it makes sense to give back to the community,” said Christensen of her decision.

Early the next day Stoudt and his band mates from Steady at the Wheel, who attended the evening in support of SLAM, announced they would collectively become a trustee and send a representative to judge the next round of awesome pitches.

“We hope to be able to tell people that night how we’ve made the $1000 work for us and set a great example.” Stoudt said.

The next step for Awesome Airdrie is to establish a small committee of awesome people to coordinate each pitching round and rounding out the trustees to 10. Anyone interested in getting involved is asked to contact Leona Esau at 403 948 -8800 ext 8769 or


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